미국 BD 문화 암묵지의 구조화
Open rate +40% vs 'Korea' (based on 47 emails)
US DoD BD teams view early pricing as unprofessional
Korean-style 'waiting' approach interpreted as disinterest
US partners perceive it as overstatement, reduces credibility
Cost arguments resonate better than quality claims with DoD BD
Senior-level meetings require VP or Director equivalent